Shumi
Brand Experience
Content Management
Shumi is a restaurant that serves authentic Japanese cuisine, including sushi, sashimi, and other Japanese staples. Their first location is in Ridgewood, New Jersey, which has won several awards. Looking to expand, Shumi recently established a brand-new restaurant in Dallas, Texas.
With a second branch opening in Texas, Shumi asked SJ Design to help promote the new location. SJ Design’s job was to advertise Shumi through social media and print mediums to ensure Shumi receives ongoing business and success.
We collaborated with Shumi to design the core elements of their new restaurant, blending traditional and modern aesthetics. From the carefully curated décor to the thoughtfully designed menus, we helped create a unique dining experience. Our cost-effective approach to interior design led to the creation of standout features, including the striking traditional artwork in the private room and a captivating video wall at the sushi bar. The video installation has since become a focal point, drawing attention even from passersby who stop to admire it from outside.
SJ Design took professional photos and videos of the new restaurant and its different elements. This includes photos of delicious sushi and other entrees, the restaurant’s Japanese décor, and the Shumi workers that bring everything together.
Finally, to help promote Shumi, SJ Design created an Instagram and Facebook page for the Dallas location. The SJ team regularly posts the photos and videos mentioned above and also shares updates about the restaurant. To further help with promotion, SJ Design designed a website for Shumi and sent advertisements about the new location to local magazines and newspapers.
During Shumi’s soft opening, there were so many customers, they ran out of fish for the sushi. This was possible thanks to SJ Design’s advertisement work, which helped drum up customers. In fact, approximately 50% of the customers that attend the restaurant are coming because they saw Shumi promoted on social media. The SNS pages have also been steadily growing. In a short amount of time, the Instagram account received over 500 local followers within the first 6 months. Additionally, the Instagram and Facebook page has received rave reviews from customers about Shumi’s food.
